Lallemand Animal Nutrition
Bringing global labels under one MAGNIVA Brand
A disruptive unification of global brands needed a disruptive story to tell internally and externally. Lallemand came to my team for a global rebrand of their forage inoculant portfolio of regionally-specific brands under the new umbrella of MAGNIVA Forage Inoculants.
Scope of work in the initial phase of work included: client management, creative concepting, story development, vendor coordination with a photographer for two shoots as well as a video studio to produce a brand sizzle reel, logo development, visual brand guideline creation, package design, and digital ad development.
This work was awarded an Innovation Sabre Award for Best in Identity Branding in the Brand Content & Creativity Category in the 2021 North America competition, as well as a Platinum Hermes Award for an Integrated Marketing Campaign in 2022.
Brand sizzle used for internal hype-building as the new MAGNIVA identity and tone of voice was announced.
Visualizing clean silage
One of the biggest hurdles to converting silage producers to use a forage inoculant is the conditioned belief that a certain amount of silage will always be lost to natural through bad fermentation caused by harmful bacteria and yeasts. The overarching brief for the Clean Silage projects was to make it easy to identify the benefits and impact of using forage inoculants. Through a studio photo and video shoot treating pristine silage like a luxury ingredient feeding optimal cow performance for a new campaign, and impactful motion graphics translating highly technical data to quick-read benefits, the experience collaborating in messaging and creative direction was well-received on the extended client side.
